Dove’s Real Beauty Campaign: A Media Content Analysis
Here is another final paper I wrote for my COMM 302 (Foundations of Mass Communication) class fall of 2013 as well. This media content analysis required extensive research and very careful application, since my Professor was quite specific with paper criteria requirements. My paper focused on the research question: “What were the goals in Dove’s ‘Real Beauty’ campaign and were they successful?”
My thesis: According to my media content analysis and research on the Real Beauty campaign qualitative and quantitative data, Dove did meet both their goals as demonstrated by an increase in overall sales as well as a rise in confidence levels in women. In this media content analysis I will analyze this media campaign using statistics, personal testimonies, and online surveys.
This topic interested me due to the fact that I as a female, can relate to questioning what “Real Beauty” means to each person, and the strong impact that mass media can make upon society, which in turn, then influences the way we view ourselves and communicate with one another.
Final Media Paper COMM 302 (click on link to view document)